I recently spotted a blog post from Kipp Bodnar, who has a series of "Uncase Studies" about deconstructing a brand and generating ideas about how the brand could leverage social media. Before you roll your eyes on the nature of this post showing up here, I thought it would be appropriate to use the BP crew to start a brainstorm for four reasons:
- Many of us are involved in social media for a living. What better way than to combine passions and interests with love for the Sawx.
- Jim, Bryan and I met with a contact in Dallas in October at a business conference. He is trying to start a business based on extending sports fans' passion with technology during games and has some cool ideas. We had a great brainstorming dinner over some serious BBQ, but that's another story.
- The folks who are not involved in social media here can be a sounding board and keep us grounded.
- Many of us already live out some of the enjoyment for the Red Sox on various media platforms. I've had conversations with more than one of you about "Wouldn't it be great if..." Let's capture that. Who knows who is reading or who will have access to talk to the folks at Fenway - we can use this to make it count.
The Boston Red Sox are one of the most well known brands in baseball. There are already substantial Sox-related blogs, communities, forums (my fave is SOSH by the way) and other programs out there to galvanize the masses, however a majority if not all are fan-initiated. On the flip side, MLB controls most if not all of the digital assets for redsox.com in a federated model. To change redsox.com (at least, technology-wise) you have to go through the mlb.com folks in New York, although I believe they have some flexibility as federated publishers.
- How can the Boston Red Sox leverage and sponsor social media initiatives?
- Should the Red Sox front office bother investing in new social media programs, or does the fan base 'have it covered'?
- How would you handle the challenges between branding, revenue, and digital asset control between the Red Sox and MLB?